Step 1
Choose agent or agency
Use an agent profile for an individual real estate professional. Use an agency profile for a brokerage, company or real estate business that may represent multiple team members.
Do not use an agency profile to impersonate an unrelated business or use a logo without permission.
Step 2
Add accurate public information
Provide enough information for a potential client to understand your role, market and available contact methods without making unsupported claims.
- Professional or registered business name
- Profile photo or authorised company logo
- Current phone number and email address
- Office or service location
- Property types and markets served
- Agency affiliation where applicable
- Credentials or licence details where relevant and permitted
Step 3
Write a useful professional description
Explain the locations and property categories you work with, the services you provide and how clients can contact you. Keep the description specific and current.
Avoid unverifiable statements such as being the best agent in a market, guaranteed sales results or guaranteed investment returns unless the claim is objectively supportable and legally permitted.
Step 4
Complete applicable verification
Professional verification may involve identity, business, contact or credential checks. Submit only current documents that you are permitted to provide.
A profile verification signal does not replace a user’s independent legal, financial or transaction checks.
Step 5
Connect accurate listings to your profile
Publish properties you are authorised to market and make sure each listing is active, correctly priced and assigned to the right professional or agency profile.
Remove duplicates and update a listing promptly when the property becomes unavailable.
Step 6
Handle enquiries professionally
Respond with information relevant to the specific property and clearly identify any next steps. Do not pressure users to pay before they can inspect, verify or understand the transaction process.
FAQs
Frequently asked questions
What is the difference between an agent and agency profile?
An agent profile represents an individual professional. An agency profile represents a real estate business and may include multiple agents, listings and office details.
Can an agent join an agency profile?
Use the team or affiliation options available in the current dashboard. The agency relationship should be authorised and kept accurate when employment or representation changes.
What credentials should I add?
Add only relevant, current and accurate credentials that you are permitted to display. Requirements differ by country and market.
How can I improve my professional profile?
Complete all relevant fields, use clear authorised media, describe your actual service areas, keep contact details current and maintain accurate active listings.
Does profile verification guarantee an agent or agency?
No. It may indicate that selected information was reviewed. Users should independently confirm identity, authority, credentials and property information before a transaction.